From stuck to flow.

A right hand for founders; someone to think it through and move the work forward with

Let's work together
Ryan Welti

I've spent the last 8 years learning by doing. Consulting for global brands, building my own wellness tech startup, working in venture, hosting a 6 month mindset + business mastermind, writing a book, leading wellness retreats and consulting with founders.

When I built my first startup, I needed two things. Someone to think creatively and critically with, and someone who could move the needle on the work with me. After a year of working with founders since shutting that startup down, that's become my approach. Strategy and execution.

So that's what I bring. I'll think it through with you, and then I'll help you get it done. Because the best ideas only matter once they're out in the world.

Read my writing
Listen to podcasts I've been on
Buy my book From Scratch
Ryan Welti

How we can work together

Think of this role like your fractional right hand, chief of staff or head of special projects.

We have a biweekly call where we align on what the priority is for the business and you as a founder, then we scope what projects I work on. We can map this out monthly, quarterly or keep it in sprint based timelines.

Examples of what this work can look like

  • Business strategy: Get clear on where you are today, where you want to go and how you'll actually get there. That includes the data you need to track and the rhythm your team needs to stay on course.
  • Growth: Map which channels to focus on, plan your content, and build a plan to keep customers coming back
  • Marketing: Shape how you show up, both your brand and you as the founder. From positioning and messaging to your newsletter, social and LinkedIn presence.
  • Outreach: Pitch press, find and reach out to partners, and open new business development conversations
  • Website: Review what's working and rewrite the copy so it sounds like you and converts
  • Product: Talk to your users, map out features and set a roadmap you can actually follow
  • Fundraising: Audit and tighten your pitch deck, build your investor list, and create the one-pagers and updates investors want to see
  • Operations: Turn how things get done into clear processes and briefs, and run the meetings that keep them moving
  • Launches and project management: Run the timeline, keep contractors and agencies aligned, and get things over the finish line
  • Research: Dig into your customers, your market or the right tools, then bring back a clear recommendation

Don't see what you need on the list? No worries. Most of my career has been jumping into new spaces and figuring it out as I go. That's entrepreneurship when we really think about it, and it's really what the title is meant to insinuate: having someone on your team who is like an extension of the founder.

Best for founders and teams who know their priorities and are ready to delegate.

Let's see about working together

Your deck might be good. But if you're too close to it (and most founders are by nature) it might not be landing the way you think it is for potential investors.

This audit is a fresh set of eyes on your narrative, your positioning, and the story you're asking investors to have conviction in. We will have a session to go in depth of what you're building, why it matters and why you win. From there, I will review your deck through a lens of whether the case for investment is as clear and compelling as it needs to be. Feedback tends to be a mix of low hanging fruit and more strategic shifts in how you're approaching the pitch, but always honest. The goal is to help you have a better fundraise by sharpening the story you're telling.

Note: this works best with a draft already in hand. We're refining and elevating, not starting from scratch.

Investment: $500

Book a call to get started

Most people don't need more information. They need someone who can cut through the noise, ask the right questions, and help them see their situation clearly.

These sessions are for people at an inflection point in their business — launching something new, pivoting what isn't working, or figuring out whether to close a chapter and what comes next. All the stuff that comes up within those moments is fair game too: the strategy, the mindset, the decisions that feel impossible to make alone.

I've launched, experimented, pivoted, shut something down, and started again with all my learnings intact. I know what each of those feels like from the inside — and this time and space is here to help you navigate yours.

Investment: $175

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Let's connect

What clients say

“I truly don't know where I would be with my business without Ryan. As a solo entrepreneur, I have so many ideas and a clear vision, but I would often find myself stuck when it came to organizing everything and actually putting it into action.

Ryan has this incredible ability to take everything in my head, sort through it, create a clear plan, and then help me actually execute it beautifully. She has brought so much structure and clarity to my business and has been the person to get things moving again and again when I felt stuck or overwhelmed.

I truly couldn't and wouldn't be where I am today without her support. She's organized, creative, incredibly capable, and someone I trust completely with my business. If you're a solo entrepreneur with a million ideas who needs someone to help you actually bring them to life, Ryan is an absolute MUST!!!”

“Working with Ryan was honestly such a grounding force during a really important phase of building Retreat. She has this ability to zoom out and see the bigger picture, while also being incredibly on it when it comes to execution. What I appreciated most was how much ownership she took—she didn't just give input, she actually moved things forward in a meaningful way. It made a huge difference. I trusted her with key parts of the business, and that trust was very well placed. I'm really grateful for the time we worked together and would absolutely recommend her to any founder or team.”

“I brought my pitch deck to Ryan; it had already been through several rounds of feedback, but I still felt like something wasn't fully clicking. I came to her wanting to ensure the story I was trying to tell was not only coherent but also compelling. I was particularly interested in her feedback because she works directly in this space, sees these types of decks constantly, and knows first-hand the types of sticking points and questions that investors raise. She advised on the order of the slides, which points I needed to strengthen and be more specific about, as well as parts of the deck that I was overemphasizing and didn't need as much attention as I was giving. The result after implementing her feedback: a deck that feels strong, enticing, and one I can confidently present in any room. Beyond that, she provides the feedback clearly and with compassion. She understands the work that goes into these decks and handles the conversation truly wanting you to succeed in your fundraising journey! I can't recommend Ryan enough!”

Lauren OldsFounder, Leeva

“Ryan brings a rare combination of intuitive understanding and sharp business acumen to the wellness space. What sets her apart is her ability to translate lived, anecdotal experience into grounded, strategic guidance that actually works in the real world. She supported me with pricing and competitive market analysis, and the level of clarity she provided was incredibly valuable. Her insights are not only thoughtful, but actionable, rooted in both data and a deep understanding of the industry. If you are looking for someone who can bridge the gap between wellness and business with precision, Ryan is an exceptional resource.”

Kim DangWellness Practitioner