From stuck to flow.



I've spent the last 8 years learning by doing — consulting for global brands, building my own wellness tech startup, working in venture, hosting a 6 month mindset + business mastermind, and leading wellness retreats. My curiosity, desires and ambition are multifaceted by nature.
Everything I bring to my work comes from lived experience. I'm not a coach, nor do I think of myself as one. I'm someone who has just been in it — the corporate climb, the solo founder spirals, the pivots, the shutdown, the starting again. I know what it takes to bring things to life but I also know very well what it feels like along the way.
My hypothesis (proven true many times over so far) is that most people are actually fully capable of their vision. They just need the right people around them to help breathe life into it and get them there. The first step on this path is usually just realizing, “what got me here, won't get me there.” That is where I come in.





How we can work together
One of the hardest parts of building my first business was being a solo founder with no full time team. When I did bring on contractors, it was usually for strictly execution... but what I actually needed was someone to think big with me. Someone so I didn't feel like I was the only brain powering the momentum and future of everything I was building.
Founder Advisory is a weekly dedicated session for solo founders who are building, with or without a team, and need a consistent partner in their corner. Part strategic thought partner, part roadblock remover, part the co-founder you don't have.
Some weeks it's business or growth strategy. Some weeks it's just getting unstuck. Some weeks you need a mindset shift to get back into the right energy and mental space to keep going, make a hard decision, or navigate a change you didn't see coming. And some weeks you just need to think out loud with someone who has actually been in it and won't make you feel like you're falling behind.
Investment: $2,000/month
Your deck might be good. But if you're too close to it (and most founders are by nature) it might not be landing the way you think it is for potential investors.
This audit is a fresh set of eyes on your narrative, your positioning, and the story you're asking investors to have conviction in. We will have a session to go in depth of what you're building, why it matters and why you win. From there, I will review your deck through a lens of whether the case for investment is as clear and compelling as it needs to be. Feedback tends to be a mix of low hanging fruit and more strategic shifts in how you're approaching the pitch, but always honest. The goal is to help you have a better fundraise by sharpening the story you're telling.
Note: this works best with a draft already in hand. We're refining and elevating, not starting from scratch.
Investment: $750
Most people don't need more information. They need someone who can cut through the noise, ask the right questions, and help them see their situation clearly.
These sessions are for people at an inflection point in their business — launching something new, pivoting what isn't working, or figuring out whether to close a chapter and what comes next. All the stuff that comes up within those moments is fair game too: the strategy, the mindset, the decisions that feel impossible to make alone.
I've launched, experimented, pivoted, shut something down, and started again with all my learnings intact. I know what each of those feels like from the inside — and this time and space is here to help you navigate yours.
Investment: $175
We start by getting honest about where you actually are. We look at the full picture: what's working, what's blocking you, where the white space is, who you're really for, and whether your pricing and packaging are set up to grow.
From there we build the plan. Which channels deserve your energy and which ones to stop. How to show up with content that builds trust over time. Where partnerships, events, and community can do the work that paid acquisition can't. How to keep the customers you work hard to get. And how to track what's actually moving the needle.
Then we make sure everything shows up right. Your founder brand, the product experience for your customer, your email strategy, your website. We want to make sure operationally there is the right flywheel foundation set for growth compounds to compound.
Investment: scope determined after an intro call. Engagements typically start at $5,000.
What clients say
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